Lead Management Assessment

Is your Lead Management process well understood, adhered to, and producing the results you want?

Lead Management describes the process to help firms manage the acquisition and routing of new leads to Sales. This process also helps manage the tracking and development of existing customers so they become recurring opportunities.  An effective lead management process yields more qualified leads, customer footprint expansion, higher funnel conversion rates and the best return on investment for your marketing and sales efforts.

This assessment is intended to help uncover the current understanding of the organization's lead management process, and get your input on areas for improvement.